Google Capstone Project: Divvy Data
Synopsis of Analysis
Description of Project:
This project analyzes how casual riders and annual members use Divvy bikes differently, and helps create new marketing strategies that might convert casual riders into annual members. The data is derived from Divvy’s public dataset on monthly rides, and can be found at https://divvy-tripdata.s3.amazonaws.com/index.html.
The majority of Members are members because they use Divvy for commuting year-round.
Example of Divvy Analyses Spreadsheet below:
This example is one of 12.
Sharing Google Sheets although Excel was used for analysis.