Google Capstone Project: Divvy Data

Divvy Bikeshare Case Study:

This case study examines the differences between annual members and casual riders of Divvy Bikeshare, located in Chicago, IL.  It is provided by and completed through Google’s Data Analytics Certificate Course.

Capstone Project: Divvy Bikeshare

Synopsis of Analysis

Description of Project:

This project analyzes how casual riders and annual members use Divvy bikes differently, and helps create new marketing strategies that might convert casual riders into annual members. The data is derived from Divvy’s public dataset on monthly rides, and can be found at

Key Insights:



Example of Divvy Analyses Spreadsheet below: